Program Overview
Decision-making in the companies we work at and in our personal lives is increasingly data-driven. The business and practice of sports management is no different, except for the sheer quantity of data involved. Whether it is linking an athlete’s performance to compensation, designing better methods for spatiotemporal player tracking, or visualizing performance metrics for in-game and post-game analysis, folks involved in the management of player and team data have multiple decisions to make every day.For those who are currently in management or coaching, or for those who wish to break into the field of sports analytics, we offer a novel program that combines the best of academic rigor, software development, and data management in a student-focused graduate certificate. Our educational model is informed by our experience in combining risk-management tools and project-based learning in training students at the undergraduate level for the better part of the past decade. Combining instruction from our dedicated faculty and guest lectures from alumni and industry partners, the MSU Graduate Certificate in Sports Analytics is designed to train the next generation of analysts who will become the leaders of the field of sports analytics in the decades to come.
The Michigan State University Graduate Certificate in Sports Analytics is a 12-credit program that combines best practices in data sourcing and model development with a clear understanding of why model may, or may not, suit the data collected. To earn the certificate, students will complete four 3-credit courses, which include topics in:
- Algorithm design and analysis
- Statistical Computation and Visualization
- Quantitatively Informed Decision Making Tools in Sports Analytics
- Project design and presentation.
Program Outcomes
Graduates of the certificate will be ready to work at the interface of sports management and machine learning. This course of study is designed with the understanding that models must impact the bottom line of an athletic organization, which is winning championships and increasing revenue. Our program meets the needs of current industry professionals who want to step up their data game as well as anyone who wants to understand the numbers more deeply behind their passion for sports. The certificate will be a valuable credential in our graduates’ portfolio and will demonstrate the certificate holder’s commitment to improving in-game, post-game, and revenue analysis in the competitive, interdisciplinary field that is sports analytics.